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With so much choice available out there, how do you decide who to buy from when you’re looking for a good quality chair that is comfortable, affordable and well-made? 

We asked our customers to tell us some of the reasons why they buy from Furniture Online. This is what they said… 

1. “I shop there because it is a family-run business” 

In these days of growing online sales, people still rate old-fashioned, personal service as one of the primary reasons to buy from a company. Furniture Online is a family-run business, established in 2003. We are dedicated when it comes to providing an outstanding online shopping experience. Our friendly, helpful customer service advisers are fully trained to respond quickly to your enquiries.  

2. “I like the fact the chairs are handmade, not mass produced” 

Every piece of furniture we sell is handmade, setting it apart from lower quality, mass produced alternatives. Our sourcing policy means we can offer chairs made to very high standards, but without a high price tag. With our Cheshire Electric Recliner chair, for example, we looked at various aspects – comfort, functionality, style and design. One of our best sellers, this chair has ultra-padded chaise seating and smooth glide controls, so you can recline completely without any effort. It is finished in bond grade leather and has fully cushioned lumbar support and a footrest. 

3. “Everything has a 12-month guarantee” 

We are confident in the superior quality of our chairs. We have been selling chairs like the Eden Push Back Recliner Armchair for a long time, and we have thousands of satisfied customers. In the unlikely event that something does go wrong with your chair, our 12-month guarantee ensures you can rest assured. 

4. “Apparently the chairs are personally sourced by the firm’s Directors – they’re not going to choose rubbish, are they?” 

It’s true - all of the chairs we sell are individually sourced. Our Directors have built up relationships with our suppliers over many years and they don’t ever compromise on their objectives of comfort, quality and affordability. One of our particular favourites is the luxurious Rockingham 10 Manual Recliner Chair with Massage and Heat options. It has lumbar support, an eight-point vibrational massage setting, rocking and 360-degree swivel action for the ultimate in comfort and relaxation. 

5. “I was worried about buying a chair that I hadn’t seen, but they have a 30-day returns policy – I like that…” 

Peace of mind is important, particularly when buying online when you are unable to see who you are buying from or try out the chairs to see how they feel. Furniture Online offers an across the board, no quibble 30-day returns policy. If you don’t like the chair or it doesn’t fit where you want it to go, or it doesn’t feel quite the way you expected it to, you can return it for a full refund. 

6. “It was good to read what other customers had said about them”

It can be reassuring to know that other customers have had a good experience, especially if you haven’t bought from us before. That is why we publish customer reviews on our website – like this one:  

Richmond Recliner Chair

“A perfectly brilliant recliner, well made with real leather and simple mechanism. It is also really good value for money and equivalent in quality to recliners costing £800 or more. Well packaged and simple to assemble as well as being really comfortable to sit in and recline.”  

Andrew Jackson
Richmond Manual Recliner  


And this one…

GTForce Gaming Chair 



“A very comfortable chair, good quality and easy to assemble. I am 6'6" tall and it is high enough for me to sit with a good posture. If parts are loosely assembled first then it is not difficult to put together, I also bought a red one for my son, first chair took half an hour to fully assemble, second under 10 minutes.”  

Mr. David J. Beavis
Roadster 2 Gaming Chair  

7. “I like to be able to talk to a real person and they offer that” 

We have a dedicated customer services team who can respond to you by email or phone if you need any assistance. They are renowned for being friendly, helpful, and for seeking the right solution for each individual customer. For example, if you have mobility issues, they may recommend a rise recliner like the Richmond, if you are looking for a focal point for your room they may suggest a contemporary armchair like the Jaycob, or if you want a sleek, sporty chair for computer gaming they might signpost you to our striking GTFORCE range. 

8. “They told me I could go to their head office to look at the chairs on display if I wanted to” 

For some people – particularly the pre-internet generation – buying something off a screen is not the same as seeing it “in the flesh”. For this reason, people are always welcome to come to our head office to see any of the chairs we have on display. 

9. “There is a really good range to choose from” 

We offer a wide variety of different styles of chair to suit all levels of mobility, room décor and seat-bound activities. From our ultra-contemporary accent chairs, such as the ever-popular Cignei to sporty office gaming chairs, we have a vast number of chairs to choose from. Check out our fantastic range of recliners – ranging from push recliners to rocker recliners and even recliners with heat and massage options. 

10.  “They often run special promotions, discounts and giveaways”

We offer regular discounts, giveaways and special promotions on our chairs. Keep a regular eye on our website for details, so you don’t miss out! 

If you need help finding the perfect chair for your home and lifestyle, please take a look at our extensive range.

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